Maqio ltd. is an online retail company based in U.K that sells children's toys and has plans to expand into other markets. One of the challenges faced during the design process was that the name "Maqio'' did not hold a meaning. During the early stages of the design process, we thought of creating an icon that would be used to associate the company with.
Ultimately, we decided to keep things simple and focused on typography. We created the font based on the Junegull & Rounds Black font and used a more saturated red. The result is a cleaner, more minimal identity.
A type specimen for 'Charlie', a font I created. Charlie is a playful font inspired by stencil fonts and heavy brush strokes. The consistent inconsistancy in the letter strokes evoke a sense of playfulness just like Charlie Chaplin. The font was created to be used in marketing material for a theatre that encompasses videos from the victorian era and from the silent film era.
An experimental publication from my final year at Monash University.
Beginning with the premise 'The time is today', we were asked to select an article from the news that appeared in The Age, Herald Sun, The Australian Financial Review or The Australian printed newspapers on either 31 July 2015 or 11 September 2015.
The aim of the project was to re-shape 'today's news', to ensure the design engages the reader and that the information is accessible.
When compiled together the unconventional publication forms a patchwork of news, capturing stories ranging infrastructure to sport, politics, immigration, gender equality and media to name just a few. However, as single sheets are extracted the greater message of each response can be revealed.
A documentation of selected works from freelance jobs to university projects. A5, perfect bound on hardcover, inside pages printed on 150 gsm matte paper and includes a slip case.
A redesign of the Melbourne Cinèmathéque calendar and identity which consists of an A1 double sided calendar (100gsm), a poster and a new Cinèmathéque logo. The A1 Calendar provides an overview of the screenings at the cinema throughout 2016. The idea was to use geometrical shapes to form the DNA of the identity.
A series of illustrative Wallpapers for the new iPhone
Identity, branding and advertising for the Peloton bike shop. This included posters, flyers and guerrilla marketing.
E-Magazine cover design and layouts for the upcoming Spring art collection. Iinked is a contemporary custom art framing and consultation company based in Melbourne.
The Universe is a publication that takes you back 13.8 billion years when time itself began, the formation of our galaxy and much more. The challenge of the brief was to manage 5000 words and also to consult with printers.
As a part-time illustrator for Meld magazine, I created digital content for all their social media needs and also the invitations to their events throughout the year. The challenge was to create graphics that suited the audiences of the magazine, which were international students in Melbourne.
News without distraction. Working in a startup team on a news app. The idea was to allow the user to select news topics of interest which will then be collated into a single page. This allows for a more streamlined and time effective browsing without being bombarded with advertisements/ pop-ups or other news topics.
Usability was the main focus when designing the app so simplicity was key. We wanted the user to be able to use the app using just one hand especially when phone screens are getting longer and wider every year.
Paul & Annie
A Wedding invitation card for Annie and Paul. This was one of my freelance job which means working with a client, suggesting ideas, guiding them through the design process, matching the client requirements and keeping to the clients budget.